Paid ads with a stop signal
Paid advertising fails in predictable ways: money goes live before anyone agrees what success looks like, and nobody sets a point at which you stop. Every campaign we run names its objective, its audience, its creative angle and its budget ceiling before it goes anywhere near a platform.
What's included
- Campaign briefs stating objective, audience, creative angle and budget cap
- Meta, Google, TikTok, X and Amazon Ads setup and management
- Creative built for the platform, not resized from a flyer
- Human approval required before any campaign goes live
- Spend reported against the cap, every period, as a number
Who it's for
Businesses ready to spend on acquisition who want a defined ceiling and a clear read on what the money bought.
What changes
- No spend without an approved brief behind it
- A stop signal agreed in advance, not invented mid-flight
- Creative matched to each platform’s format
- Straight reporting: spend against cap, and what it returned
Common questions
- What budget do I need to start?
- Enough for the test to produce signal. A budget too small to generate meaningful data cannot teach you anything, and we will say so rather than take it.
- Which platform should I be on?
- The one your buyers already use. We would rather run one platform properly than spread a small budget across five and learn nothing from any of them.
- Can you guarantee a return on ad spend?
- No. We can commit to a cap, a clear hypothesis and honest reporting. Anyone forecasting a specific return before the first test has run is guessing.
Talk to us about Paid Advertising
Tell us what you are trying to move and we will tell you honestly whether this is the right place to start.
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